Terms of Service

1. About these terms and who we are

1.1 These terms of service (Terms) apply to your use of Voxfire, a personal autosuggestion and self-hypnosis app available at voxfire.co.uk and voxfireapp.com and as a progressive web app (together, the Service).

1.2 Voxfire is provided by Jennifer Dutfield, a sole trader trading as Elements Web Design (we, us, our). Our main contact is hello@voxfire.co.uk.

1.3 By creating an account, starting a free trial or using the Service, you agree to these Terms. Please read them carefully. If you do not agree, do not use the Service.

1.4 These Terms should be read together with our Privacy Policy, which explains how we use your personal data, including your voice recordings.

1.5 These Terms are written for consumers, meaning individuals using the Service for personal purposes. The Service is not offered for business or clinical use.

1.6 Nothing in these Terms affects your legal rights as a consumer. Where these Terms conflict with your statutory rights, your statutory rights take priority.

2. Eligibility and your account

2.1 You must be 18 or over to use the Service. By creating an account, you confirm that you are.

2.2 The Service is intended for people living in the United Kingdom.

2.3 You must give accurate information when you register and keep your email up to date. We use it to send you important notices, including trial and renewal reminders.

2.4 Your account is personal to you. You must not share your login details or let anyone else use your account. Please tell us straight away if you think someone else has accessed it.

2.5 You are responsible for activity on your account, unless it happens because of our failure to keep the Service reasonably secure.

3. The Voxfire service

3.1 Voxfire helps you create and listen to personal autosuggestion sessions. Sessions follow a three-part structure: an induction to help you settle, a set of affirmations, and an awakening to bring you back to full alertness. You can record sessions in your own voice.

3.2 We offer two levels of access:

3.3 The price you pay is the price shown at checkout. All prices include VAT.

3.4 Some features rely on carefully selected third-party providers — to store your recordings and account details securely, and to process payments. These providers act only on our instructions and are located in the UK or EU.

3.5 Voxfire is a wellbeing and self-development tool. It is not a medical device, a clinical treatment or a substitute for professional care. Please read section 9 before using it.

4. The 7-day free trial

4.1 New Premium subscribers can try Premium free for 7 days. You can have one free trial per person and per payment card.

4.2 To start a trial, you choose a plan (monthly or annual) and give us a payment card. We will not charge you during the trial.

4.3 When the trial ends. Unless you cancel before the trial ends, your trial will automatically become a paid subscription to the plan you chose. We will take your first payment of £8.99 (monthly) or £39.99 (annual) on the day the trial ends, and then on the same date each month or year.

4.4 Reminder. We will email you at least 2 days before your trial ends (typically on day 5). The reminder will tell you the date your trial ends, the amount you will be charged and how to cancel.

4.5 Cancelling during the trial. You can cancel at any time during the trial in your account settings, or by emailing hello@voxfire.co.uk. If you cancel during the trial, you will not be charged. Your Premium access ends when the trial period ends, and you move to the Free plan.

4.6 We may withdraw or change the trial offer for new sign-ups at any time. This does not affect a trial you have already started.

5. Subscriptions, recurring billing and price changes

5.1 Automatic renewal. Premium is a rolling subscription. It renews automatically at the end of each billing period (monthly or annual) until you cancel. By subscribing, you authorise us to charge your payment card at the start of each period.

5.2 Payments. Payments are processed securely by our payment provider, Stripe. We do not see or store your full card details.

5.3 Renewal reminders. We will email you to remind you about upcoming payments:

• monthly subscribers: at least once every 6 months, before a payment is taken;
• annual subscribers: at least 30 days before each annual renewal, with a further reminder 7 days before.

Each reminder will show the renewal date, the amount and how to cancel.

5.4 Failed payments. If a payment fails, we will tell you and try again over the following 7 days. If we still cannot take payment, your account will move to the Free plan. Your recordings will not be deleted because of a failed payment.

5.5 Price changes. We may change Premium prices from time to time. We will give you at least 30 days' notice by email before a new price applies to you. The new price will apply from your next billing date after the notice period. If you do not want to pay the new price, you can cancel before it takes effect and you will not be charged it.

5.6 Receipts. We will email you a receipt for every payment.

6. Cancelling, cooling-off rights and refunds

6.1 Cancelling at any time. You can cancel your subscription at any time in your account settings, in a few taps, or by emailing hello@voxfire.co.uk. You do not need to give a reason. We will confirm your cancellation by email.

6.2 What happens when you cancel. If you cancel outside a cooling-off period (see 6.3), no further payments will be taken. You keep Premium access until the end of the period you have already paid for, then move to the Free plan. We do not refund part-used periods, except as set out in this section or where the law requires. Your recordings are kept as described in 8.5.

6.3 Your 14-day cooling-off rights. You have the right to cancel and receive a refund within 14 days of:

• the day you first sign up (including sign-up to a free trial);
• the day of your first payment after a free trial ends; and
• the day of each annual renewal payment.

6.4 Refunds in a cooling-off period. If you cancel in a cooling-off period, we will refund the payment you made for that period. If you have used Premium features during the cooling-off period, we may deduct a proportionate amount for the days of Premium access you received before you cancelled. We will refund you within 14 days of your cancellation, to the card you paid with.

6.5 Starting straight away. The law would normally let us wait until your 14-day cooling-off period ends before giving you Premium. When you subscribe, you ask us to start straight away instead, and we ask you to confirm this at checkout. If you then cancel within a cooling-off period, you will still get a refund under 6.4, less a proportionate amount for the Premium access you have already had.

6.6 You can use the model cancellation form in Schedule 1, but you do not have to. Cancelling in your account settings or by email is enough.

6.7 Cancellation by us. We may end your subscription as set out in section 14. If we end it for a reason that is not your fault, we will refund any payment for the period you have not received.

7. Your statutory consumer rights

7.1 Nothing in these Terms affects your legal rights under the Consumer Rights Act 2015 or other UK consumer law. In summary:

• Digital content (such as our audio sessions and the app) must be of satisfactory quality, fit for purpose and as described. If it is faulty, you are entitled to a repair or replacement. If that is not possible or not done within a reasonable time without significant inconvenience, you may be entitled to a price reduction or refund.
• Services we provide must be carried out with reasonable care and skill. If they are not, you can ask us to put things right or, if we cannot, to give you some money back.
• If digital content we supply damages your device or other digital content, and that damage would not have happened had we used reasonable care and skill, we will either repair the damage or pay you compensation.

7.2 For more information about your rights, visit Citizens Advice or call 0808 223 1133.

7.3 If something is not working as it should, please contact us first at hello@voxfire.co.uk so we can try to fix it.

8. Your voice recordings and content

8.1 You own your recordings. Any voice recordings you make in Voxfire, and any affirmations (together, Your Content), belong to you. We do not claim any ownership of Your Content.

8.2 The permission you give us. You give us a limited, non-exclusive, royalty-free permission to store, copy, process and play back Your Content, only so far as we need to in order to provide the Service to you. This permission ends when Your Content is deleted, as described in 8.7.

8.3 What we will never do with your voice. We will not:

• sell, rent or share Your Content with anyone for their own purposes;
• use Your Content to train or improve artificial intelligence models, ours or anyone else's;
• create a synthetic or cloned version of your voice;
• use Your Content in marketing or make it public; or
• listen to Your Content, except where you ask us to for support, or where the law requires it.

8.4 Using your recordings in the app. While you have a Premium subscription, you can play, re-record and delete your recordings at any time in the app. Recordings cannot be downloaded from the app.

8.5 If your subscription ends. If your Premium subscription ends for any reason, we will keep your recordings stored securely for 12 months from the end of your last paid period. During that time you will not be able to play them in the app, but if you subscribe again, they will be restored straight away.

8.6 Getting a copy of your recordings. You can ask for a copy of your recordings at any time while we hold them, including during the 12 months after your subscription ends. Email us at hello@voxfire.co.uk from the address on your account. We will send your recordings in a standard audio format within one month, free of charge. This does not limit your rights under data protection law.

8.7 When we delete your recordings. At the end of the 12-month period in 8.5, we will permanently delete your recordings. We will email you at least 30 days beforehand, so you can resubscribe or ask for a copy. If you delete your account, we will delete your recordings from our live systems within 30 days and from backups within 90 days. Deleted recordings cannot be recovered, so please ask for a copy first if you want one.

8.8 Your responsibilities. You must only record your own voice, and only upload or write content you have the right to use. Your Content must not be unlawful, or infringe anyone else's rights.

8.9 Your voice recordings are personal data. Our Privacy Policy explains how we protect them, where they are stored and your rights under UK data protection law.

9. Health and safety

9.1 Not medical advice or treatment. Voxfire is a self-development and wellbeing tool. It does not diagnose, treat, cure or prevent any medical or mental health condition. It is not a substitute for advice or treatment from a doctor, psychologist or other qualified professional. Do not stop or change any treatment or medication because of anything in Voxfire.

9.2 No guaranteed results. People respond to autosuggestion differently. We do not promise any particular outcome from using the Service.

9.3 Check with a professional first if you have, or have had, any of the following: epilepsy or seizures; psychosis, schizophrenia or bipolar disorder; a dissociative condition; severe depression; post-traumatic stress disorder; or any other mental health condition for which you are currently receiving treatment. If you are unsure, please speak to your GP before using Voxfire.

9.4 Never use Voxfire while driving, operating machinery, cycling, or doing anything else that needs your full attention. Sessions are designed to help you relax deeply. Only listen when you are somewhere safe and can safely close your eyes.

9.5 Stop if you feel unwell. If a session makes you feel distressed, dizzy, disoriented or otherwise unwell, stop listening, take your time to become fully alert, and seek advice if the feeling continues.

9.6 Not a crisis service. Voxfire cannot help in an emergency. If you are in crisis or worried about your safety, call 999, contact NHS 111, or call Samaritans free on 116 123, any time.

10. Acceptable use

10.1 You may use the Service for your own personal, non-commercial use. You must not:

• record or upload another person's voice without their permission;
• use the Service to create content that is unlawful, harassing, or harmful to others;
• copy, resell, share or publicly perform our audio sessions or other content;
• try to access other users' accounts or data, or any part of the Service not meant for you;
• reverse engineer, scrape or interfere with the Service, or try to get around its security or payment systems; or
• use the Service in any way that breaks the law.

11. Our intellectual property

11.1 The Service, including the app, its design, the Voxfire name and logo, our scripts, and our pre-recorded audio sessions, belongs to us or our licensors. This does not include Your Content.

11.2 While you have an account, we give you a personal, non-transferable, revocable permission to use the Service in line with these Terms. You do not acquire any other rights in our content.

11.3 If you send us feedback or suggestions, we may use them freely to improve the Service, without any obligation to you. This does not give us any rights in Your Content.

12. Availability and changes

12.1 Availability. We aim to keep the Service available at all times, but it may occasionally be unavailable for maintenance, updates or reasons outside our control. We will try to give notice of planned downtime.

12.2 Changes to the Service. We may update the Service to improve it, fix problems, or reflect changes in law or technology. If we make a change that significantly reduces what Premium offers, we will tell you in advance. You may then cancel and receive a refund for any prepaid period you have not used.

12.3 Changes to these Terms. We may change these Terms to reflect changes in the Service, the law or how we run the business. We will give you at least 30 days' notice by email of any change that materially affects you. If you do not agree, you may cancel before the change takes effect and receive a refund for any prepaid period you have not used.

12.4 Closing the Service. If we decide to stop providing Voxfire, we will give you at least 60 days' notice, refund any prepaid period you have not used, and give you the chance to obtain a copy of your recordings.

13. Our responsibility to you

13.1 What we are responsible for. If we fail to comply with these Terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breach or our failure to use reasonable care and skill. Loss is foreseeable if it was obvious it would happen, or if both of us knew it might happen when you started using the Service.

13.2 What we do not exclude. We do not exclude or limit our liability where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, and for breach of your statutory rights described in section 7.

13.3 Personal use only. The Service is for personal use. We are not responsible for any loss of profit, loss of business or business interruption.

13.4 Things outside our control. We are not responsible for delays or failures caused by events outside our reasonable control, such as a failure of the internet, a third-party hosting outage or a natural disaster. If that happens, we will tell you and do what we reasonably can to limit the effect.

13.5 Overall limit. Subject to 13.2, our total liability to you for any claim is limited to the greater of £100 and the total you paid us in the 12 months before the claim.

14. Suspension and termination

14.1 By you. You can stop using the Service and delete your account at any time in your account settings. Deleting your account also cancels any subscription (see section 6).

14.2 By us. We may suspend or close your account if you seriously or repeatedly break these Terms, use the Service unlawfully, or put other users or the Service at risk. Unless it would be unlawful or unsafe, we will tell you why and, where the problem can be fixed, give you a reasonable chance to fix it first.

14.3 If we close your account because you seriously broke these Terms, we will refund any prepaid period you have not used, less any loss your breach directly caused us. We will give you the chance to obtain a copy of Your Content unless the law prevents this.

15. Privacy

15.1 We take your privacy seriously, especially because Voxfire handles your voice. Our Privacy Policy explains what personal data we collect, why, how long we keep it, who processes it for us, and your rights under the UK GDPR and the Data Protection Act 2018.

15.2 Our Privacy Promise sets out our commitments in plain language. Where it is more protective of you than these Terms, it applies.

16. Complaints, disputes and governing law

16.1 Complaints. If you are unhappy with the Service, please email hello@voxfire.co.uk. We will acknowledge your complaint within 5 working days and aim to resolve it within 14 days.

16.2 Alternative dispute resolution. If we cannot resolve your complaint, please note that we are not currently a member of an alternative dispute resolution (ADR) scheme. You can get free, independent advice from Citizens Advice at citizensadvice.org.uk or by calling 0808 223 1133.

16.3 Governing law. These Terms are governed by the law of England and Wales.

16.4 Courts. You can bring legal proceedings about the Service in the courts of England and Wales. If you live in Scotland, you can bring proceedings in either the Scottish or the English courts. If you live in Northern Ireland, you can bring proceedings in either the Northern Irish or the English courts.

16.5 Wherever you live in the UK, you keep the protection of any mandatory consumer law that applies where you live.

17. General

17.1 Transfer. We may transfer our rights and obligations under these Terms to another organisation, for example if the business is sold. We will tell you, and make sure the transfer does not reduce your rights. You may not transfer your account to anyone else.

17.2 Third parties. These Terms are between you and us. No one else has any right to enforce them.

17.3 Severance. If a court decides any part of these Terms is unlawful, the rest will remain in force.

17.4 Delay. If we do not enforce a right immediately, we can still enforce it later.

17.5 Notices. We will contact you using the email on your account. You can contact us at hello@voxfire.co.uk.

17.6 Language. These Terms are in English, and we will communicate with you in English.